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Launch acquisition
flows that fly straight to conversion

Fletch lets financial-services marketers build, test, and customize embedded acquisition flows for any quotable product across chat, web, and phone. Live in minutes, zero engineering.

Trusted by Fortune 500 carriers & insurtechs

LemonadeMetLifeChubbFaye
Life Insurance
Elements
+2
Step 1Date of Birth1990-04-12
Step 2Health ProfileNon-smoker
Step 3Coverage Amount$500,000
Step 4Quote$42/mo
Inspect
Layout
SPACING
try a line →

The next financial
services channel is agentic.

As AI agents become a new acquisition surface, financial services brands need to control product presentation, disclosures, consent capture, brand integrity, and compliant purchasing flows across every interface.

Read the agentic commerce chapter

Today

  1. Active SearchUser searches manually
  2. CompareScans multiple options
  3. FormsFill long, complex forms
  4. CheckoutDrop off in complex flow

Tomorrow

  1. User + AI AgentConversational, personalized discovery
  2. Context and memoryAgent remembers preferences and history
  3. Personalized quoteTailored to user's risk profile instantly
  4. Bind-ready journeyCompliant, one-click purchase in any interface

Fletch gives you control across both - today and tomorrow.

One platform, every surface.

A configurable acquisition layer for web, partner apps, marketplaces, AI agents, chat, browser, and voice.

Flow builder canvas

Studio

Design and update branded acquisition journeys without rebuilds. No-code, no waiting on engineering.

Interwoven integration lines

APIs & Integrations

Connect carrier, payment, CRM, analytics, and partner systems with pre-built connectors or custom APIs.

Branching rules diagram

Rules & Eligibility

Route users with conditional logic, eligibility checks, and product rules, all configurable without code.

Variant stacks

Experimentation

Test copy, steps, layouts, variants, and journeys across channels. Ship what converts.

Attribution chart

Analytics & Attribution

Track performance, payouts, partner quality, and conversion drivers across every channel.

Card checkout illustration

Payments

Support quote-to-bind paths and checkout surfaces across channels with compliant payment flows.

AI agents connected to a grid

Agentic / MCP Layer

Control how agents discover, display, sequence, and complete journeys in AI-native environments.

An arrow with fletchings
hits the target.

Fletchings are the feathers at the back of an arrow, the behind-the-scenes star detail that keeps it stable and flying true to the target. That’s exactly what we do for your customer journeys: keep every buyer moving straight from first touch to bind, across chat, web, and phone.

a note from the team

We’re a team in New York that has spent our careers building distribution networks in financial services. We built Fletch because reaching your next customer shouldn’t take a six-month engineering project it should take an afternoon. Aim it at the target, and let it fly.

- The Fletch team, NYC

Connect everything through Fletch

Fletch acts as your central integration hub, connecting all your essential tools and services through our powerful API-first platform.

Fletch

Stripe

Payments

Process payments seamlessly

Google Analytics

Analytics

Web analytics tracking

Salesforce

CRM

Customer relationship management

OpenAI

AI

GenAI Large Language Models

Figma

Designer

Frontend UI design system

Zapier

Automation

Workflow automation

Twilio

Communications

SMS and voice services

Zendesk

Support

Customer support tickets

HubSpot

CRM

Inbound marketing platform

Google Maps

Location

Maps and location services

Mailchimp

Email

Email marketing campaigns

Adyen

Payments

Global payment processing

Trusted by Fortune 500 carriers

Data-driven decisions, real results.

Total Conversions

2,840

+23.5%

Conversion Rate

4.2%

+1.8%

Revenue Generated

$518K

+12.3%

Active Users

12.4K

-2.1%

Conversion Trends

Monthly performance overview

JanFebMarAprMayJun

Traffic Sources

Organic45%
Paid30%
Direct15%
Social10%

What our clients say

Outside of banking services, there’s a protection gap that many of our international user base has around insurance. Fletch has made it simple for Zolve users to shop around and select their preferred renter or pet insurance product within our app.

Raghunandan G

Founder

With Fletch’s plug & play widgets, partners can go live with an end-to-end Lemonade experience with no tech effort whatsoever. An API-powered Lemonade renters insurance experience can now be enabled in hours, not weeks.

Niv Yatsiv

Director of Partnerships

Fletch is helping to expand our distribution channel and simplifying how quickly we can integrate our products, enabling us to accelerate our partnership strategy to reach more consumers.

Laura Bennett

SVP, e-Consumer North America

Fletch is a stellar solution to help us scale fast while staying true to our vision of enabling like-minded brands to offer our travel coverage and care natively, sans complex engineering.

Moran Treiser

VP Growth

Questions financial services teams ask first.

Fletch is a provider of next-generation distribution technology that empowers marketing teams at top carriers and brokers to acquire new business through any channel - with a strong focus on embedded partnerships via APIs and agentic commerce. Think of us like a Shopify for financial services distribution.

Fletch is built for you if you are a growth, marketing, or partnerships leader in insurance focused on hitting your targets with configurable solutions that delight. The platform is simple for anyone on any team to build and deploy experiences.

Through our Studio you’ll be able to create widget style embedded partnerships but also can be expanded to full page quoting, offers and payments experiences as well. Limitless possibilities!

We’re in the agentic era and our clients rely on us to win customers through any channel. As our client you’ll have access to infrastructure and resources that help you compliantly reach customers via AI-agent accessible channels (think ChatGPT, Claude, Gemini, or personal AI agents)

Yes. Fletch gives compliance and legal teams control over product presentation, disclaimers/ disclosures, consent capture, brand integrity, and compliant purchasing flows across every distribution surface.

Our core technology is agnostic and we work with mortgage providers, retirement firms, debt settlement firms, and a variety of financial services entities. We are deep within the Insurance industry, so if you are an insurance carrier or distributor, let’s talk.

Fletch is complementary with various testing software - think of our product as similar to a Shopify storefront for financial services - we enable building custom experiences across any surface - embeds, landing pages, full quoting funnels, and agentic commerce experiences. We are purpose-built for insurance distribution with built-in eligibility logic, partner management, analytics, and multi-channel orchestration.

Reach out to us at info@fletch.co or book a demo through our website! We’re excited to support your journey.

In the AI age, building is easier than ever. But building the right product that wins from day 1… that’s a challenge that requires a market feedback loop approach. We are constantly staying ahead of the curve across top Fortune 500 carriers and insurtechs - which results in us investing in top-class experiences that serve your use cases today and tomorrow. Let’s chat and see if our roadmap aligns to your goals.

See your first flow built live

Tell us what you’re trying to launch. We’ll show you the exact acquisition flow running in Fletch, usually before the call ends.

  • 30-minute walkthrough
  • See your flow built live
  • No engineering required

No spam. We’ll only use this to set up your demo.