Chat Commerce

Your quote funnel was built for linear journeys. Your next customer will zig-zag.

Fletch helps carriers configure chat, web, and bind journeys so buyers can move the way they want — starting in AI, finishing wherever it makes sense.

ChatGPTChatGPT
I need term life insurance — $1M, no medical exam if possible.
ChatGPT

Got it. Based on your profile, here's a binding-eligible option:

Insurance Carrier
Binding eligible

Term Life · 20 Year

$1,000,000 coverage · No exam required

$42

/mo

ChatGPT

Done — policy TL-2026-8841 is active.

Message ChatGPT…

Yesterday: one path. Today: flexible journeys across chat and web.

People still buy.
They just want more control over the journey.

Buyers arrive with more context and clearer intent — they've already talked to an AI. Your infrastructure has to adapt.

Better informed

Buyers arrive having already compared options via AI chat

Chat-first

First touch happens in ChatGPT, Claude, or Gemini — not your site

Licensed where needed

Complex products still require a licensed agent handoff

Measurable

Every agent-originated conversion is trackable and attributable

Fletch helps you turn flexible journeys into bound policies.

Simple controls. Smarter journeys. One set of rules drives every channel — chat, web, licensed handoff, and bind.

Rules

Show in ChatGPT
Show in Claude
Show in Gemini
Enable website handoff
Allow bind in chat
Route to licensed agent
Payment railStripe

Live journey preview

ChatGPT
GPT
Claude
Gemini
Fletch
Bind

Term Life 20-Year

$1,000,000 coverage

$42

/mo

No medical exam

Apply in minutes

20-year bind term

RouteLicensed agent · Active

One set of rules. Multiple paths to bind.

Start in chat.
Bind where it makes sense.

ChatGPT showing a pet insurance plan with coverage details and pricing
Step 1

Start in chat with confidence

The customer asks an AI agent about coverage. Fletch's MCP layer returns a branded, compliant quote card — inside the conversation. No redirect. No drop-off.

  • Real-time eligibility and rate lookup
  • Branded carrier presentation
  • Compliant disclosures auto-included
Step 2

Continue the way you want

Bind in chat, continue on web, or hand off to a licensed agent — Fletch routes the buyer to wherever it makes sense, keeping context intact across every surface.

Bind in chat

Continue on web

Licensed handoff

ChatGPT showing pet insurance policy confirmation with policy ID and payment confirmed
Policy bound in real time

You don't need another black box.
You need control.

Availability

Control which products surface in which channels

Presentation

Branded quote cards with your carrier's product info

Disclosure logic

Jurisdiction-aware disclosures, auto-included at every step

Licensed routing

Route to licensed agents exactly where required

Journey continuity

Context follows the buyer across chat, web, and agent

Payment rails

Stripe, Adyen, and more — pick your payment rail

Scroll to explore

Full-Stack Analytics

Not just a channel.
A full ecosystem you can measure.

Every agent conversation, quote, handoff, and bind is tracked in real time. See which AI channels convert, which journeys perform, and where revenue is coming from.

Fletch Analytics
OverviewChannelsJourneysCompliance
Last 30 days
Policies Bound

312

+28% vs last period
Conversion Rate

22.7%

+4.1pp vs last period
Agent Revenue

$187K

+31% vs last period
Avg. Bind Time

3m 48s

−22% vs last period

Conversations by channel

Agent-originated interactions, this month

82%
47%
34%
63%
28%
ChatGPT
Claude
Gemini
Web Direct
Licensed Agent

Journey conversion

Agent conversation → bound policy

Impressions8,240
Quotes served2,610
Continued journey1,190
Policies bound312

Top performing journeys

ChatGPT → Bind in chat🏆 Top
142 binds$68K
ChatGPT → Web → Bind
89 binds$52K
Claude → Licensed agent → Bind
47 binds$38K
Gemini → Web → Bind
34 binds$29K

Built for the old funnel.
Ready for flexible journeys?

Fletch helps financial services teams meet more empowered buyers across chat and web.