Chat Commerce

Your quote funnel was built for linear journeys. Your next customer will zig-zag.

Fletch helps carriers configure agentic, web, and phone journeys so buyers can move the way they want. Starting in AI channel, and finish wherever it makes sense.

ChatGPTChatGPT
Message ChatGPT…

Yesterday: one linear path. Today: customized journeys across chat, web, calls.

Your channel is shifting.
Want to hit the target?

Consumers now arrive with more context and clearer intent: they have an AI sidekick. Your funnel has to adapt.

AI interactable

MCP and API native infrastructure talks to agents the way they need to be talked to.

Configurable

Built for you to win - we know static and templates are not an option.

Compliance-first

Platform is designed to fulfill your compliance requirements.

Measurable

Every agent-originated conversion is trackable and attributable

Fletch helps marketers turn rigid journeys into flexible journeys.

Simple controls. Smarter journeys. One set of rules drives every channel - chat, web, call center handoff, bind.

Rules

Show in ChatGPT
Show in Claude
Show in Gemini
Enable website handoff
Allow bind in chat
Route to licensed agent
Payment railStripe

Live journey preview

ChatGPT
GPT
Claude
Claude
Gemini
Gemini
Fletch
Bind

Term Life 20-Year

$1,000,000 coverage

$42

/mo

No medical exam

Apply in minutes

20-year bind term

RouteLicensed agent · Active

One platform. Infinite paths to bind.

Consumers start where they want.
And bind where it makes sense.

ChatGPT showing a pet insurance plan with coverage details and pricing
Step 1

Start in chat with confidence

The customer asks an AI agent about coverage. Fletch's MCP layer returns your branded experience wherever it needs to go.

  • Real-time eligibility and rate lookup
  • Branded carrier presentation
  • Compliant disclosures auto-included
Step 2

Continue the way you want

Bind in chat, continue on web, or hand off to a licensed agent — Fletch routes the buyer to wherever it makes sense, keeping context intact across every surface.

Bind in chat

Continue on web

Licensed handoff

ChatGPT showing pet insurance policy confirmation with policy ID and payment confirmed
Policy bound in real time

You don't need another rigid quote funnel.
You need to win.

Availability

Control exactly which products surface and how they appear to AI agents.

Presentation

Branded experiences that meet 100% of your brand needs.

Compliance logic

Jurisdiction-aware disclosures, auto-included at every step.

Human routing

Route consumers to humans wherever it makes sense.

Journey continuity

Context follows the buyer across chat, web, and agent.

Payment rails

Stripe, Adyen, and more — pick your payment rail

Scroll to explore

Full-Stack Analytics

Not just a channel.
A full ecosystem you can measure.

Every agent conversation, quote, handoff, and bind is tracked in real time. See which AI channels convert, which journeys perform, and where revenue is coming from.

Fletch Analytics
OverviewChannelsJourneysCompliance
Last 30 days
Policies Bound

312

+28% vs last period
Conversion Rate

22.7%

+4.1pp vs last period
Agent Revenue

$187K

+31% vs last period
Avg. Bind Time

3m 48s

−22% vs last period

Conversations by channel

Agent-originated interactions, this month

82%
47%
34%
63%
28%
ChatGPT
Claude
Gemini
Web Direct
Licensed Agent

Journey conversion

Agent conversation → bound policy

Impressions8,240
Quotes served2,610
Continued journey1,190
Policies bound312

Top performing journeys

ChatGPT → Bind in chat🏆 Top
142 binds$68K
ChatGPT → Web → Bind
89 binds$52K
Claude → Licensed agent → Bind
47 binds$38K
Gemini → Web → Bind
34 binds$29K

Ready for infinite dynamic journeys?

Fletch helps financial services teams meet more empowered buyers across chat and web.